Maintaining a continuous flow of clients for our ventures is a task that requires a strategy with clear objectives, actions and activities that respond to our target audience. The development of a Marketing Plan as an instrument for success will allow us to establish this strategy to identify the needs or desires of our clients and place our services and products in the market in a successful manner. Maricha Martínez Sosa is a Dominican graphic designer, photographer, teacher, content creator, founder of Quemashago.com and Cultoural.com. Bachelor in Graphic Design by Universidad APEC -Dominican Republic, holds an Advertising Master's Degree at Universidad Antonio de Nebrija. Madrid, Spain, candidate for a PhD in Communications and Cultural Industries at Universitat Politècnica de València (UPV), Valencia. Maricha was granted USA's Department of State "Young Leaders of the Americas Initiative (YLAI) Professional Fellowship" on 2016.