TIC Americas and Eco-Challenge has officially started: Take part now!

September 3, 2015 – Lima, Peru - The Young AmericasBusiness Trust(YABT) and the Organization of American States (OAS) launched the XI Edition of the Talent and Innovation Competition of the Americas (TIC Americas) and its special category focused on environmental innovation, the Eco-Challenge. This event took place at the Pontificia Universidad Católica del Perú on September 3, 2015 with the support of its Centro de Innovación para el Desarrollo Emprendedor.

Over 150 people from the academic, private, and public sector attended its launching – among them, university students, young entrepreneurs, professors and coordinators of entrepreneurship programs, and local partners.

The event featured a panel on “Young Entrepreneurs: Drivers of Sustainable Development" where three Peruvian entrepreneurs – Nadia Balducci, director of L.O.O.P, Jhosep Thetsu, co-founder of WAPOSAT, and Wuilmer Olaya, founder of Nuevo Milenio Fútbol Club – shared their thoughts and experiences about their philosophy to succeed in their home country, Peru. The panel was moderated by the Eco-Challenge Coordinator, Isabella Troconis.

The outcome of this panel will be incorporated in a report that will be presented during the Annual Meetings of the World Bank and International Monetary Fund on October 8, 2015 in Lima, Peru.

Youth between 18 and 34 years old can now register their business a business idea or start-up that propose solutions to the social, economic and environmental challenges that face Latin American and Caribbean countries in three different categories: 1) Start-up, 2) SME, and 3) Eco-Challenge.

For this edition, the Eco-Challenge is asking young entrepreneurs to come up with business solutions to the following 4 environmental challenges: 1) sustainable agriculture, 2) massive collection and recycling of PET bottles, 3) access to water, and 4) a smartphone app to promote sustainable lifestyles.

Registered participants will automatically have access to our online tools available on the Boot Camp to improve their Business prototype. In doing so, participating entrepreneurs will benefit from online training resources to improve their business plans, prototypes to increase their chances to win one of the award categories.

The best teams will have the opportunity to participate in the finals that will take place within the framework of the OAS General Assembly in June 2016. These entrepreneurs will have the opportunity to connect with mentors, investors, private sector and international organizations representatives to boost their projects and turn them into successful sustainable businesses in Latin America and the Caribbean.

The Talent and Innovation Competition in the Americas (TIC Americas) is an international entrepreneurship platform and a business accelerator for young entrepreneurs led by the Young Americas Business Trust (YABT) with the support of the Organization of American States (OAS).

In 2009, PepsiCo and YABT partnered to create the Eco-Challenge, a category of awards within TIC Americas, focused on innovative projects that offer creative solutions to environmental problems. In 2013, cbc and YABT partnered to create the regional Eco-Challenge aimed at promoting innovative solutions for environmental problems developed by Young Central Americans. In 2015, Postobón joined YABT, PepsiCo, and cbc in order to increase efforts in Colombia and create a Colombian national eco-challenge category. From 2009 to 2015, registrations have gone up from 300 teams annually to 1,522 teams for the Eco-Challenge category within TIC Americas. This significant increase demonstrates the growing involvement of the Americas youth in designing innovative solutions to environmental issues.