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NEWS
YABT and Bogota Emprende conduct Workshops on Innovation

The Bogota Chamber of Commerce (CCB) hosted a week-long Workshop "InnovAction: Innovation Management", at its' headquarters in Chapinero. The training session used practical methodology to train entrepreneurial and business development managers from the Colombian capital.

The Workshop is organized as part of the international cooperation strategy between Young Americas Business Trust (YABT) and the State of Israel, by way of Israel's Agency for Development and Cooperation (MASHAV) and the Golda Meir Mount Carmel International Training Center (MCTC).

The training is developed through the participation of the CCB Entrepreneurship Centre Bogotá Emprende in effort to generate more innovative and competitive businesses that will contribute to local economic development. The former is defined within the partnership between the CCB and the YABT, organizations that work closely together to promote access to opportunities for Bogota's entrepreneurs in order to accelerate their business initiatives.

The Closing and Certificate Award Ceremony was attended by the Ambassador of Israel to Colombia, H.E. Yoed Magen; Dr. Juan Carlos Rodríguez, Director of the CCB Entrepreneurship Centre Bogotá Emprende; and Edgar Maestre, representative of the YABT; who were accompanied by MCTC Israel's training instructors Guillermo Levinton and Salomon Vilensky.

"The experience was very positive. The Workshop content helped by contributing to the consolidation of business concepts applied to innovation, which in turn underlines our role as business consultants providing training to entrepreneurs and business people that ensures the strengthening and consolidation of an innovative culture in their projects and businesses", highlighted Henry Noreña Villarreal, Consultant at the Entrepreneurship Centre Bogotá Emprende in Chapinero.

The participants were professionals from different departments of the CCB as well as local entrepreneurial organizations. During the Workshop they were able to learn first-hand about the Israeli experience regarding innovation. Additionally, the trainees received new business tools and resources that will strengthen the support lines that their organizations offer to entrepreneurs and business people in Bogotá.

From day one, the participants worked in groups to develop an innovative project focused on an earlier identified topic. Through the application of tools and resources that they received from the Israeli experts on a daily basis, they were able to create an innovative project that was presented on the last day of the Workshop to an investment panel.

"For me, the experience of getting to know different types of creative thinking by working together, from different angles, on one project that is both viable and innovative in only one week, is priceless", said Carolina Robayo Torres, Consultant at the Innovation Centre. "Also, the different creative methodologies in real time and experiences that contextualized from one of the most innovative countries in the world, Israel; leave me with a lot of strength and enthusiasm to apply, support and spread all the knowledge that has been taught by the Israeli instructors to my community", added Robayo Torres at the end of the training.

CampoReal was featured as a success story; a company that produces and commercializes fresh and cured Colombian cheese, such as Pera. The presentation was given by Oscar Felipe Godoy, Trades Manager, during which he talked about the results of the business' implementation of innovative methods, as well as the obstacles they have had to face.

For more information, please contact Edgar Maestre at edgar.maestre@yabt.net.

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