Hemispheric Launching of TIC Americas and Eco-Challenge

The Young Americas Business Trust (YABT) and the Organization of American States (OAS) will launch XI Edition of the Talent and Innovation Competition of the Americas and its special category, the Eco-Challenge. The Eco-Challenge is environmental innovation component co-organized by PepsiCo with the support of cbc and Postobón.

We invite young people to take part in the hemispheric launching of the TIC Americas and the Eco-Challenge, the most important entrepreneurship program in the Americas to transform your business idea into a sustainable business by accessing to mentors, clients and investors from all over Latin America and the Caribbean. Moreover, there will be panel led by young entrepreneurs who will tell attendants about their experience as TIC Americas alumni and their stories of their journey as successful entrepreneurs in Peru. This panel will be followed by a cocktail and networking session with attendants.

This launching will take place on Thursday September 3 beginning at 4pm in the University Campus of the Pontificia Universidad Católica de Perú. We encourage people interested in entrepreneurship and youth issues to participate and register here RSVP . As space is limited and participation is free, we encourage you to register as soon as possible.

TIC Americas is aimed at youth between 18 and 34 years old who have a business idea or start-up that propose solution to the social, economic and environment challenges that face Latin American and Caribbean countries.  

Through TIC Americas, young people will be able to accelerate their business by participating in training and having access to global network of entrepreneurs. Young People can participate in 3 categories: start-up, small enterprises and the Eco-Challenge. For this edition, Eco-Challenge seeks to support young Hemispheric Launching of TIC Americas and Eco-Challenge

entrepreneurs who come up with solutions to the following 4 eco-challenges: access to water, massive collection and recycling of PET bottles, sustainable agriculture, and a smartphone app to promote sustainable lifestyles.

Finalists will have the opportunity to connect with mentors, investors, private sector and international organizations representatives to boost their projects and turn them into successful sustainable businesses in Latin America and the Caribbean. The finals will take place in June, 2016 in the framework of the XVLI OAS General Assembly.

WHAT: Hemispheric Launching of TIC Americas and Eco-Challenge

WHEN: Thursday, September 3, 2015. Time: 4:00 – 6:00pm

WHERE: Salón B-100, Nuevo Complejo de Innovación Académica, University Campus PUCP


The Talent and Innovation Competition in the Americas (TIC Americas) is an international entrepreneurship platform and a business accelerator for young entrepreneurs led by the Young Americas Business Trust (YABT) with the support of the Organization of American States (OAS).

In 2009, PepsiCo and YABT partnered to create the Eco-Challenge, a category of awards within TIC Americas, focused on innovative projects that offer creative solutions to environmental problems. In 2013, cbc and YABT partnered to create the regional Eco-Challenge aimed at promoting innovative solutions for environmental problems developed by Young Central Americans. In 2015, Postobón joined YABT, PepsiCo, and cbc in order to increase efforts in Colombia and create a Colombian national eco-challenge category. From 2009 to 2015, registrations have gone up from 300 teams annually to 1,522 teams for the Eco-Challenge category within TIC Americas. This significant increase demonstrates the growing involvement of the Americas youth in designing innovative solutions to environmental issues.


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