Do you have a business idea?

The Young Americas Business Trust (YABT), PepsiCo and the Organization of American States (OAS) have recently launched the XII Edition of the Talent and Innovation Competition of the Americas (TIC Americas) and its special category focused on environmental innovation, the Eco-Challenge 8.0, with the support of Postobón in Colombia and CBC in Central America.

Since September 1st, young people between 18 and 34 years can register their business ideas or startups that propose solutions to social, economic and environmental challenges faced by Latin America and Caribbean Countries in two categories: Startup Challenge and Eco-Challenge.

Startup Challenge

This category is focused on the orange, purple and green economies. This category seeks to strengthen the potential of young people in implementing the Sustainable Development Goals (ODS) through innovation and entrepreneurship.

Orange Economy: For the purpose of this competition, the orange economy refers to all activities that intertwine in order to produce goods and services of added value in the creative industries, supported by collaborative economies and other activities based on innovation and intellectual property.   

Purple Economy: For the purpose of this competition, the purple economy refers to those activities within cultural-related industries that offer adaptable solutions within the context of diversity and traditional local customs. 

Green Economy: For the purpose of this competition, the green economy refers to environment friendly business models that promote the efficient use of resources and materials in the life cycles of their products and/or services.


YABT, PepsiCo, CBC, and Postobón support business projects that contribute to environmental sustainability (SDG#7). In this edition, the Eco-Challenge category is looking for young entrepreneurs that have viable and scalable solutions which are ready for investment under the following eco-challenges:

1. Eco-Challenge Sustainable Agriculture

  1.  The sustainable reuse of agricultural bio-products (banana peels, orange peels, potato skins, coconut shells, etc.).
  2.  Innovative strategies for the adaptation of agriculture to climate change.

2. Eco-Challenge PET and BOPP Recycling and Collection

  1.  Feasible solutions for reuse and/or recollection of PET material.
  2.  Feasible solutions for reuse and/or recollection of BOPP (biaxially oriented polypropylene) material.

3. Eco-Challenge Access to Water

  1.  Access to safe water (for example, rainwater collection & filtration).
  2.  Innovative solutions for the conservation of water and its efficient use in agriculture.

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Young people who register for TIC Americas will automatically have access to our online tools available on YABT’s BOOT CAMP. Thus, entrepreneurs that register for the competition will benefit from online resources and training to improve their business plans and prototypes in order to increase their chances of reaching the Finals.

The best teams have the opportunity to participate in the Finals is an official activity of the 47 General Assembly of the OAS in June 2017, to take place in Mexico. These entrepreneurs will have access to mentors, investors, private sector and representatives of international organizations to promote their projects and turn them into scalable, sustainable and successful businesses at a hemispheric level.


In its latest edition, TIC Americas has grown to include more than 4,000 young entrepreneurs from 39 countries integrating participants from Latin America and the Caribbean, the latter through the Caribbean Innovation Competition (CIC) aimed at entrepreneurs from CARICOM States. In the previous 11 editions, more than 35,400 young entrepreneurs from 48 countries have participated in TIC Americas, positioning it as the most important startup competition in the Americas.


In 2009, PepsiCo and YABT partnered to create the Eco-Challenge, a category within TIC Americas, focusing on innovative projects that offer creative solutions to environmental problems. Five years ago, CBC joined PepsiCo and YABT to support the Eco-Challenge Central America category. In 2015, Postobón also joined efforts to create the Eco-Challenge Colombia category. As of 2016, 1,675 teams from 25 countries participated in the Eco-Challenge, demonstrating the increasing participation of youth in creating innovative solutions to environmental problems.

About Young Americas Business Trust (YABT)

The Young Americas Business Trust (YABT) is an international non-profit organization, founded in 1999, and works in cooperation with the General Secretariat of the Organization of American States (OAS). YABT supports OAS objectives and mandates of the Summit of the Americas, to develop and implement programs and activities that encourage entrepreneurship and leadership among youth in the Americas - fighting poverty and creating more opportunities for youth.

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