Eco-Challenge 10.0, in search of the best sustainability solutions led by young people in Latin America and the Caribbean

Washington D.C., November 19, 2018 - Eco-Challenge 10.0 is part of part of the XIV Talent and Innovation Competition of the Americas (TIC Americas 2019) edition. The initiative brings together young change makers who are transforming and contributing with their community’s sustainable development, with innovative sustainable solutions in various countries of the region.


If you have an innovative solution and you and your team´s members are young people between 18 and 34 years old, this is your chance to be part of the Eco-Challenge 10.0. The finalists will receive tools to develop viable solutions, and scale them up as sustainable businesses. In addition, they will receive a scholarship to participate in the "Final of TIC Americas 2019", which will be held in Colombia in June 2019, and will have the opportunity to compete for a USD $ 5,000 prize, among other incentives.

To apply, teams must present viable, scalable and ready-to-invest solutions in the following three sub-categories:


1. Nutrition

Propose solutions that increase the access to healthy, nutritious and adequate food and beverages, at accessible prices, that support the good nutrition of low-income populations, especially those in rural areas.


2. Environment

Propose solutions that respond to the relationship between food and people and the protection of the planet, with the development of sustainable ways of producing and consuming food without having a negative impact on the environment.


3. Women

Propose solutions that reduce gender inequality. Especially, solutions that support access to the labor market for young people and women, and respond to the Sustainable Development Goals.


The registered teams will have access to mentoring, virtual training and series of business resources and key contacts networks. An international panel of judges will select the best proposals to compete in the finals of TIC Americas 2019 and Eco-Challenge 10.0, to be held in Colombia in the framework of the 49th General Assembly of the OAS.


Eco-Challenge 10.0 is the result of an international partnership between PepsiCo, the Young Americas Business Trust (YABT) and the Organization of American States (OAS). Since 2009, YABT and PepsiCo Bebidas Latinoamérica incorporated the Eco-Challenge as an special category for environmental innovation at the TIC Americas, thus supporting the development of business projects or ideas that promote sustainable development in the Western Hemisphere. To date, the Eco-Challenge has received 13,048 proposals, submitted by 15,935 young people from 35 countries.


Are you ready to take the challenge?

For more information about Eco-Reto and to register, enter now at


Follow us on: Twitter @YABTs -  Facebook YABTDC - Instagram- @yabtsc #TICAmericas #EcoReto

For more information, contact Rosario Garavito,


About PepsiCo Latin America

PepsiCo Latin America is a division that includes all its beverage, food and snack businesses in Latin America and covers 54 emerging and developing markets. Our beverage, food and snack businesses in Latin America include categories of snacks, beverages, sweet and salty cookies, and nutrition, which generated US $ 7.2 billion in net revenues in 2017. Our beverage business in the region operates through of 12 important bottling plants.

About Young Americas Business Trust

Young Americas Business Trust (YABT) is an international non-profit organization, founded in 1999, working in cooperation with the General Secretariat of the Organization of American States (OAS), supporting its objectives and the mandates of the Summit of the Americas, to develop and implement programs and activities that foster entrepreneurship, innovation and youth leadership in the Americas - focuses on combating poverty and creating more opportunities for young people, and involve young people in the implementation of the United Nations Sustainable Development Goals.

YABT programs have a positive impact on aspects of youth life. Since its creation, the YABT has strengthened more than 40,000 young people in 75 countries through programs and activities that allow young people to be productive members of their communities, opening a space for them to act as contributing partners in the development of their communities. countries and the region.


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