New Opportunity for Young Colombians: Eco-Challenge Colombia

Washington DC, United States, December 3, 2014— The Young Americas Business Trust (YABT), the Organization of American States, PepsiCo and cbc are pleased to welcome Postobón as a new partner in TIC Americas and announce a new category “Eco-Challenge Colombia”.

This new category “Eco-Challenge Colombia” will give the opportunity to the best three projects presented by Colombian young entrepreneurs for the Eco-Challenge to travel and participate in the finals of TIC Americas next April in Panama City, Panama.

We invite young people between the age of 18 and 34 who have an innovative project or business idea in the environmental sphere to register until December 15, 2014.

This year, YABT, the OAS, PepsiCo, cbc, and Postobón are asking participants to develop viable, scalable and ready-for-investment solutions for the following environmental challenges:

1- A sustainable to massively collect and reutilization of PET . To learn more, watch webinar here.
2- Create a way to conserve, access and reuse of water. To learn more, watch webinar here.
3- Innovative platforms for kids to learn Environmental education. To learn more, watch webinar here.

For more information and to register your project, please visit


Postobón SA, is part of the Ardila Lülle Organization (OAL) and the leading business nonalcoholic beverage company in Colombia. Has the portfolio of categories and brands developed innovative country.

With over 110 years of permanence and tradition in Colombia, is actively involved in economic and social development of the country, generating shared stakeholder value.

It has 12,500 direct and indirect employees, operating 23 plants, 66 distribution centers serving 490,000 customers in Colombia.

It has a portfolio of over 35 own brands where Postobón, Colombian and Britain in gaseous and Mr. Tea, Hit, and Cristal in noncarbonated brands are highlighted; also is the Pepsi bottler for Colombia, and distributes Canada Dry brands and Gatorade. For more information, visit:

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