This session will provide a presentation on the Agenda 2025, and a focus on PepsiCo’s Performance with Purpose (PwP) approach. Also highlightling how PepsiCo aims for long-term sustainable growth with a positive impact on society and the environment. How the PwP is related to the 3 categories that are included in Eco-Challenge 9.0 (Nutrition, Women and Environment), and showing examples of how entrepreneurs could also include a sustainable agenda in their businesses.