One of the main causes of failure of startups is they lack of a business model that is profitable, scalable and can constantly re-invent itself. The design of the business model canvas compiles a series of internal and external factors that will shape the business system of a startup. In other words, its an x-ray of a company that helps to understand how various elements within a business model interact and complement each other. Based on the above, this webinar seeks to guide entrepreneurs on how to create their own business model canvas to define the most appropriate channels to generate income, present an attractive value proposition, and adapt to the trends and characteristics of their target market.